ALTRUIST
WEALTH MANAGEMENT

Visual Identity Design

I was tasked with developing a brand identity for Altruist Wealth Management that felt simple, modern, and approachable—a fresh alternative for clients seeking transparent, values-driven financial guidance. Through rounds of sketching and exploration, we landed on a bold, clean design that symbolizes clarity, guidance, and trust.

The final identity features bright, confident colors and strong typography to support brand recognition and reflect Altruist’s mission: delivering fee-only, fiduciary-based financial advice that helps clients make clear, tax-smart decisions.

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The ad campaign for Altruist Wealth Management centers around the brand’s four-point star logo, a symbol of guidance and clarity. In select layouts, the star transforms into a rocket, reinforcing the message of launching your financial journey to the next level with Altruist.

Using eye-catching color palettes and short, confident headlines, the ads are designed to stand out in both digital and print spaces—conveying trust, momentum, and a modern approach to wealth management at a glance.

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The Altruist logo began as a series of hand-drawn sketches exploring themes of guidance, clarity, and forward movement. The final mark features a four-point star, symbolizing direction and trusted advice, while the surrounding curved forms represent merging paths—a nod to the collaboration between client and advisor on a shared financial journey.

The logo’s clean geometry and purposeful curves strike a balance between professionalism and approachability, embodying Altruist’s mission to simplify wealth management and empower confident, tax-smart decisions.