NODA BREWING COMPANY
Packaging Design
Tasked with creating a distinctive label for NoDa Brewing Company's double IPA, Vampire Walrus, I was given full creative freedom to develop the concept and execution. I crafted a custom illustration of a vampire-inspired walrus, balancing quirky personality with bold visual appeal. The design was paired with hand-drawn typography to complement the character and enhance shelf presence.
The project began with rough sketches, which quickly evolved into a refined concept after just one round of revision. The client was thrilled with the final design and approved it without any changes. The label was printed and distributed widely across the East Coast, helping the beer stand out in a competitive craft market.
Rescue Brew Packaging Design
Partnering with NoDa Brewing Company and the Charlotte Humane Society, I designed the Rescue Brew beer can as part of a fundraising campaign to support the Humane Society’s new facility. I was tasked with illustrating custom pet portraits of the two contest winners, whose pets became the official faces of the Rescue Brew label.
Beyond the artwork, I collaborated on the visual identity of the campaign and helped shape the social media contest strategy. The first annual contest raised over $67,000 in just two months, a testament to the campaign’s success and community engagement.
The project went through a couple of thoughtful revisions, and the final result was met with enthusiastic client feedback. The two winning pet owners also received their custom portraits as keepsakes.
