HOME COURT APPAREL CO.
Visual Identity Design
As the lead designer for Home Court Apparel Co., I developed the brand identity and product mockups for a high-end sports fashion line aimed at athletes and enthusiasts of all ages. The goal was to create a sophisticated, versatile look that balances modern athletic style with timeless design appeal.
The branding system and visual assets were crafted to support investment efforts and build momentum ahead of the planned launch in 2026. Through refined typography, sleek logos, and polished product mockups, the brand presents a confident and aspirational presence that resonates across generations.
The logo was crafted to strike a balance between modern aesthetics and a vintage feel, reflecting the brand’s blend of contemporary sports fashion and timeless style. Starting from hand-drawn sketches based on original concepts, I refined the design to create a bold, memorable mark that feels both fresh and classic.
Chutzpah is a lively tennis ball character wearing a retro sweatband, perfectly capturing the brand’s vintage-inspired yet approachable vibe. Designed to appeal to both younger and older audiences, Chutzpah brings a fun, memorable personality to Home Court Apparel Co.
Beyond the logo, Chutzpah plays a key role in marketing campaigns and merchandise, appearing on apparel tags, social media content, and limited-edition products. This mascot helps build brand recognition and fosters a playful connection with customers, making the high-end sports fashion line feel welcoming and engaging.
